How to write content LLMs can actually use

Language models do not scroll for drama. They scan for topology: title, section headers, lists, definitions, and links that look authoritative. Your job is to make that topology honest.

Markup that helps

• Use ## and ### headers that read like questions or outcomes, not clever blog titles inside the page.
• Put definitions in bold once, then explain once. Do not nest three vague adjectives before the noun.
• Prefer bullet lists for steps and criteria. Paragraphs are for nuance after the list.

Tone

• Write like you are briefing a busy colleague. No throat-clearing ("In today's fast-paced world…").
• If you hedge, hedge on scope ("for B2B SaaS with a sales-led motion"), not on whether your claim is true.

llms.txt and beyond

A good /llms.txt points crawlers at canonical URLs. It does not replace messy prose. Fix the page first; the manifest second.